Ad Campaigns
Shah Rukh Khan likely to feature in West Bengal tourism’s new TVC
KOLKATA: Bollywood superstar and Indian Premiere League’s (IPL) Kolkata Knight Riders (KKR) franchise owner Shah Rukh Khan is likely to feature in the forthcoming new tourism television campaign for West Bengal. It is learnt that the new TVC will be ready in three months.
The state government has given the brand-building exercise to Ogilvy & Mather. Additionally, a global consultant – HVS – has also been hired to help prepare a ‘Vision Document’ for the state.
Fairly large contingents from the UK, Australia, Thailand and Sri Lanka will gather at the CII-organised Destination East, the largest buyer-seller tourism meet billed for 6-7 February at Town Hall, Kolkata’s heritage showpiece. More than 25 countries are likely to participate in Destination East.
These four countries are among a total of 25, including the US, China, France Germany, Singapore, Switzerland, Sweden, Japan and Bangladesh from which tourism stakeholders will interact with their counterparts in the eastern region.
“This is a forum where we wish to share with the global delegates our incentive schemes for any investor keen to put money in tourism projects in the State,” said state’s Principal Secretary of the tourism department AR Bardhan.
“We will offer cash-based incentives on projects,” said Bardhan.
“We are going on a major brand-building exercise. O&M, has been hired to do the job. Bollywood superstar Shah Rukh Khan is likely to feature in the forthcoming new tourism television campaign for West Bengal,” he said, adding that the new TVC will be ready in three months.
He also disclosed that the state government will build motel-cum-wayside facilities every 30 km along the routes to major tourism destinations, including the Sunderbans and Digha. “This will be a reality in six months’ time. A global consultant called HVS has been hired to help prepare a comprehensive Vision Document for West Bengal,” he said.
HVS has provided consulting services and solutions to more than 60 countries for hotels, shared ownership and leisure assets.
“The 10-year Vision Document seeks to double the growth of five per cent in inward tourist flow from both domestic market and international countries,” he added.
“Efforts are on to showcase Kolkata as the ‘Cultural Capital’ and MICE (Meetings, Incentives, Conference and Exhibition) destination. One of our objectives is also to enable one to drive to Sunderbans within two hours from Kolkata at a speed of 80 kmph,” he added.
Apeejay Surendra Park Hotels Ltd managing director Vijay Dewan added, “Considerable money and energy is being devoted to improving roads.”
Dewan also narrated how Destination East has evolved into a powerful platform in the past five years for domestic tourism stakeholders to promote West Bengal to the international travel fraternity. This initiative has been generating a fair amount of business over the past few years.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
