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Seattle Orcas partners with Sportz Interactive as the official digital agency
Mumbai: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, have partnered with Sportz Interactive (SI) as its official digital agency. This marks a significant milestone as it represents SI’s first collaboration with a MLC team.
Sportz Interactive will play a pivotal role in enhancing Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization. The partnership aims to elevate the overall fan experience while creating meaningful interactions between the team, its supporters, and its sponsors.
In the first year of this exciting collaboration, Sportz Interactive will concentrate on harnessing first-party data, ensuring robust retention strategies on various social media platforms, and contributing to the creation of substantial value within the Seattle Orcas’ ecosystem. This approach aligns with SI’s commitment to delivering innovative and engaging digital solutions.
“Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” said Seattle Orcas co-owner Sanjay Parthasarathy. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive’s expertise will bring an added perspective to our engagement strategies”.
Sportz Interactive is known for its commitment to storytelling and this ethos will be at the core of its collaboration with Seattle Orcas. The digital agency brings a wealth of experience in crafting compelling narratives that resonate with audiences, contributing to a deeper connection between the team and its supporters.
“We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long term commercial value for the franchise,” said Sportz Interactive CEO Siddharth Raman.
As Seattle Orcas and Sportz Interactive join forces, they look forward to setting new benchmarks in the digital landscape of Major League Cricket. The partnership is poised to bring fresh and innovative digital experiences to fans, fostering a deeper sense of community and engagement.
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
