MAM
Scarecrow relaunches Emami’s Sona Chandi Chyawanprash brand
MUMBAI: Emami‘s Sona Chandi Chyawanprash has launched an ad campaign which is conceptualised by Scarecrow Communications.
Directed by Gajraj Rao of Code Red Films, the campaign with the idea of ‘Kabiliyat bane Kaamyabi‘ aims to bring alive the brand in a candid and emotional manner that connects with its primary target audience, mothers.
Emami director Harsha V Agarwal said, “A mother‘s role as a nurturer and caregiver is indisputable. Through our new campaign, we aim to reach out to the mothers with our core product benefits. While the Gold improves immunity, the Silver in Sona Chandi Chyawanprash sharpens the mind, thereby helping the mother to protect her family‘s health and realise their true potential.”
According to Scarecrow Communications founder director Raghu Bhat, the challenge was to communicate the product benefits and also to ladder it to an emotional payoff that flows seamlessly from the product. Hence the move to position Sona Chandi as a brand that can help fulfill human potential. “The three words – Kabiliyat bane kamyabi‘ capture the essence of the new brand idea in a powerful, pithy manner,” he said.
The company has launched two ad films. Both show that the Sona Chandi increases immunity of people, helping them to do what they want to and achieve success.
For the record, Sona Chandi has used celebrities such as Sunny Deol, Sourav Ganguly and Shah Rukh Khan in its advertising in the past.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
