MAM
Saurabh Nath joins Swiggy as head of brand marketing
Mumbai: Saurabh Nath has joined food delivery platform Swiggy as the head of brand marketing, according to his LinkedIn profile.
This new role entails Nath leading the brand marketing across Swiggy masterbrand and delivery business.
Prior to joining Swiggy, Nath was with OZiva, a D2C startup in the nutrition and wellness space, as head of marketing. He led the marketing function and P&L with responsibilities across brand marketing, performance marketing, category management, and e-commerce.
Armed with over a decade of experience in the field of marketing, Nath began the initial days of his career with Kimberly-Clark Lever as assistant manager-consumer and marketing insights. Later, he joined Kellogg Company where he headed the category of corn flakes, muesli, and granola during his seven-year stint at the FMCG company.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
