MAM
SapientNitro appoints Andy Greenaway as ECD – APAC
MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency has appointed Andy Greenaway as executive creative director for the Asia Pacific (APAC) region.
Greenaway will assume the role in February and will be based in Singapore. Till recently, Greenaway was the regional creative director of Asia Pacific for Saatchi & Saatchi.
He will report to worldwide chief creative officer Gaston Legorburu and work alongside APAC business unit lead Christian Oversohl as a member of the APAC leadership team.
Oversohl said, “With his extensive experience in the Asian market and his unique creative voice, Andy will be instrumental in our ability to serve the growing client demand for truly integrated services. We believe there is a fundamental shift taking place in marketing. Brands are recognising the need to start and maintain meaningful relationships with their customers, across multiple devices and channels, in an always-on world. Having senior industry leaders like Andy realise and embrace this industry shift is a powerful endorsement of our vision and strategy.”
“The company‘s focus on merging tremendous creative talent with the innovative use of technology allows SapientNitro to tell immersive stories for the brands it represents. I‘m looking forward to contributing to the company‘s creative ambitions and next phase of growth in this region,” Greenaway said.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
