Digital
Google elevates Sapna Chadha to VP Asia Pacific Ads Go-to-Market Strategy and Operations
Chadha takes on a wider regional mandate after nearly four years leading Google’s SE Asia and South Asia Frontier business
MUMBAI: Google has elevated Sapna Chadha to vice president, Asia Pacific Ads Go-to-Market Strategy and Operations, expanding her remit across the region’s advertising business.
Chadha announced the move on LinkedIn after nearly four years as vice president for Southeast Asia and South Asia Frontier at Google Asia Pacific. In her new role, she will lead go-to-market strategy and operations for Google’s Ads business across APAC, with responsibilities spanning business strategy, growth priorities, resource allocation, product commercialisation, sales operations and business intelligence.
Chadha said her new focus will be on building a scalable operating engine to turn AI capabilities into business growth and help companies across APAC take a leadership position in the technology shift.
During her previous stint, Chadha led Google’s business across Indonesia, Vietnam, the Philippines, Malaysia, Singapore, Thailand and Pakistan. She highlighted market expansion in Vietnam and Pakistan, along with initiatives such as video commerce, among the key milestones of her tenure.
Chadha has been with Google for more than 12 years, having held several leadership roles across marketing and business strategy. Before becoming vice president for Southeast Asia and South Asia Frontier in January 2023, she served as vice president marketing, senior marketing director for Google India and Southeast Asia, marketing director for Southeast Asia and India, and head of marketing for India.
Before joining Google, Chadha spent nearly 10 years at American Express, where she held roles including vice president and chief marketing officer of American Express Banking Corp.
She holds an MBA in marketing and marketing management from Northwestern University’s Kellogg School of Management and a BBA in business administration and management from the University of Michigan.
Chadha will be based in Singapore and will continue to serve as a board member of MMA Global APAC and the US-ASEAN Business Council, besides being a founding board member of IAA Singapore.
