MAM
Sapana Carpet-Mats unveils Mangalvarsha Abhushan for Ganesh Chaturthi
Mumbai: Sapana Carpet-Mats, India’s leading brand in the arena of mats manufacturing and export, has unveiled its ‘Mangalvarsha Abhushan Collection’ of mats, rugs, doormats, and pooja mats for the upcoming Ganesh Chaturthi and festive season. The curated collection of colourful, high-quality mats and rugs would add vibrance and festive vibes to every home, serving functional and symbolic purposes.
Ganesh Chaturthi is not just a festival. It is also a time when there is a perceptible change in the air, and temperatures start becoming more pleasant in most parts of the country. This is where the addition of mats, rugs, and carpets can make homes look cosy. They offer warmth underfoot and make the festive gatherings of family and friends more comfortable.
As an Indian brand, Sapana Carpet-Mats understands this festive spirit and has created this collection with diverse tastes in mind. For instance, the vibrant asana mats in pink and blue can be used to sit guests near the pooja area. There are round mats that can be used under round tables and add a touch of cosiness to the interiors.
Similarly, the vibrant Portland doormat might make your guests stop longer at the door and admire your décor sense. The Mashael runner can be used in kitchens, balconies, or hallways. Sapana Mats has even integrated the iconic Turkish carpet vibes by including Marrakesh Mats in the collection.
Sapana Carpet-Mats managing director Nishith Gupta, said, “Each mat in our festive collection carries a story, tradition, belief, or style statement that makes it a must-have for Ganpati celebrations and festive season tapestry in all homes. We focused on hand-picking select mat designs for various functional and aesthetic needs. The mats are adorned with intricate designs, and our pooja mats exude auspiciousness, setting the sacred stage for prayers and rituals. Similarly, the doormats, runners, and living room mats are opulent in appearance but rightly priced to ensure great impressions during the Ganpati season and beyond.”
In a rapidly changing society, it is the meaningful elements of traditional Indian home décor that help us remain connected with our cultural roots. Sapana’s mats, rugs, doormats, runners, or pooja mats are not just décor items but aesthetic threads that weave together the joy of festivities and the spirit of love and care throughout the season.
Nishith said, “We make millions of mats every year, but we never ignore our commitment to social well-being and environmental protection. Sapana Mats is manufactured using solar energy to ensure no harmful emissions are added to the environment during production. In fact, to date, we have saved more than 30 thousand trees through our focus on sustainable manufacturing.”
Sapana mats are retailed all over India through thousands of retail outlets, home décor shops, and online on major e-commerce portals. For more information, please visit
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
