Brands
Santoor is top brand in 2020’s first week of BARC rankings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.
Top Advertisers:
Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.
Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.
Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.
|
Rank |
Advertiser |
Insertions |
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Week 1 |
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1 |
HINDUSTAN LEVER LTD |
163472 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
67485 |
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3 |
CADBURYS INDIA LTD |
38596 |
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4 |
PROCTER & GAMBLE |
37318 |
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5 |
WIPRO LTD |
36481 |
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6 |
BROOKE BOND LIPTON INDIA LTD |
34459 |
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7 |
ITC LTD |
33585 |
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8 |
PONDS INDIA |
32737 |
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9 |
GODREJ CONSUMER PRODUCTS LTD |
24255 |
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10 |
COLGATE PALMOLIVE INDIA LTD |
18784 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.
Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.
The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.
|
Rank |
Brands |
Insertions |
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Week 1 |
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|
1 |
SANTOOR SANDAL AND TURMERIC |
13980 |
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2 |
TRIVAGO |
13424 |
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3 |
ALMOND BOARD OF CALIFORNIA |
11385 |
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4 |
SURF EXCEL EASY WASH |
11019 |
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5 |
SANTOOR BEAUTY SOAPS |
10936 |
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6 |
LIZOL |
10717 |
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7 |
LUX TOILET SOAP |
10657 |
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8 |
LIFEBUOY TOILET SOAP |
10217 |
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|
9 |
9432 |
|||
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10 |
ATTICA GOLD COMPANY |
8842 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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Brands
Indeed expands ChatGPT job search app to India and 50 plus countries
Conversational AI meets hiring as users get personalised roles via chat
NEW DELHI: Indeed has expanded its integration with ChatGPT to India and more than 50 countries, opening up a new, conversational way for users to search and explore job opportunities.
The move brings job discovery directly into chat, allowing users to describe roles in plain language instead of relying on filters. By typing prompts such as “remote marketing jobs” or “data analyst roles in Pune above Rs 8 lakh per annum”, users can instantly receive tailored listings drawn from Indeed’s platform.
To unlock personalised recommendations, users can connect their Indeed profiles, enabling the system to match roles based on their skills, work experience, education and preferences. The integration pulls from a vast dataset of over 645 million job seeker profiles and analyses more than 140 million hiring signals daily to refine results.
While job discovery happens within ChatGPT, applications are still completed on Indeed’s platform, where users can apply, schedule interviews and connect with employers.
Indeed vice president product Sol Garger said, “Career inspiration often strikes in unexpected places. Integrating Indeed’s hiring marketplace with ChatGPT helps job seekers turn those moments into action.”
The feature is available through the ChatGPT Apps directory, where users can connect their Indeed accounts and activate the service by typing “@Indeed” in a chat. The app also provides company insights, including overviews and employee ratings, helping candidates make more informed decisions.
Importantly, Indeed said it does not share sensitive personal data such as contact details or application history with OpenAI. Only basic profile information required for job matching is used.
The collaboration marks a broader shift in how people approach job hunting. Instead of scrolling through listings, users can now refine searches through conversation, adjusting criteria in real time and receiving increasingly relevant results.
As artificial intelligence continues to reshape recruitment, the Indeed-ChatGPT tie-up points to a future where job searches are not just faster, but far more intuitive and personalised.
