Brands
Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series
New Delhi: Samsung has launched a new campaign with actress Alia Bhatt for its recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones.
Directed by ace filmmaker Abhishek Varman, the campaign film shows Alia experiencing Galaxy Z Flip4 at a carnival while discovering the versatility of FlexCam and the nightography camera feature, along with her best friend. The carnival setting is an ideal background to express oneself in myriad ways with the stylish Galaxy Z Flip4.
The #FlexEveryAngle digital film went live on Samsung’s social media channels.
“I have been using the Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique flexcam feature in Galaxy Z Flip4 allows me to shoot videos and capture shots from different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones,” Alia Bhatt said.
Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.
Speaking on associating with Alia Bhatt, Samsung India senior director and head of product marketing Aditya Babbar said, “We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative flexcam capabilities, our consumers can capture videos and photographs in angles like never before.”
Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful processor.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
