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Samsung launches ‘Galaxy Forever’ ownership model in India
Flagship S26 series available with 50 per cent upfront discount and assured buyback.
MUMBAI: Samsung just made owning a flagship feel like a one-year lease with a cheat code because why buy the Galaxy when you can borrow it, love it, and upgrade guilt-free? Samsung India has introduced Galaxy Forever, a new ownership programme that lets customers buy the Galaxy S26 Ultra or Galaxy S26 Plus by paying only 50 per cent upfront, with the remaining 50 per cent covered through 12 no-cost EMIs via Credit Card or Samsung Finance+. After one year, users can return the device for the assured 50 per cent buyback (no questions asked), retain it by paying the balance in 12 more no-cost EMIs, or upgrade to the next flagship.
The programme includes Samsung Care+ (worth Rs 13,999) for 13 months, providing accidental and liquid damage protection with zero deductibles from day one. The monthly programme fee starts at Rs 749.92.
Samsung India vice president and head of D2C business & corporate marketing Sumit Walia said, “With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year.”
Galaxy Forever is available on Samsung.com and across 1,500 plus Samsung Experience Stores nationwide. Samsung has partnered with Servify and DMI Finance for seamless upgrades, returns and settlement.
The programme has also been extended to select corporate employees and students through Samsung Corporate+ and Student+ online stores.
In a market where premium phones often feel like a once-in-a-lifetime splurge, Samsung isn’t asking you to commit for life, it’s handing you the keys for a year, a safety net for returns, and the freedom to say “see you next season” without the guilt.
