Ad Campaigns
Samsung inspires consumers to enjoy festivals responsibly
NEW DELHI: Samsung has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times. As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances.
A very evocative digital campaign, #HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends. It showcases how the festivals this year are set to be celebrated with equal fervor, even when people take precautions and stay home, with homemade sweets and delicacies, lighting up the house together, and elbow bumps to greet instead of hugs and high-fives.
The campaign takes viewers on a visual roller coaster ride of celebrating emotions and togetherness. It showcases the little joys of life with a range of Samsung products that makes life at home much more fun, safe, and accommodative for all festive cravings.
“For Samsung, the festive season is a very important time of the year to connect with our consumers nationwide. The theme of #HomeFestiveHome is inspired by the current ongoings. Living spaces have become more intimate than ever before as has peoples’ desire to upgrade homes into festive hubs and rejoice with loved ones. We know, this Diwali, celebrations are going to be even more special and people across the country will leave no stone unturned to make them truly memorable. The campaign is about bringing out creativity and uniqueness while celebrating festivities indoors,” said Samsung India senior director Trivikram Thakore.
"As festivals are a unifying force in this country, so, irrespective of demographics and geographies, we are talking to the entire nation in this campaign," he added.
The ‘Home Festive Home’ deals cover a range of QLED and QLED 8K TVs, UHD TVs, Smart TVs, Spacemax Family Hub™ Refrigerators, Curd Maestro™ Refrigerators, Side-by-Side and Frost Free Refrigerators, FlexWash Washing Machines, AddWash Washing Machines, Washer Dryer Models, Fully Automatic Front Load, and Fully Automatic Top Load Washing Machines, Microwave Ovens and Wind-Free™ Air Conditioners, among others.
Samsung has a tie-up with IPL team 'Mumbai Indians' and the ‘Home Festive Home’ campaign showcases the team’s players as part of the main digital film as well as two others on Samsung’s QLED 8K TVs and its Curd Maestro Refrigerators.
Samsung Newsroom India: Samsung ‘Home Festive Home’ Campaign to Celebrate the Human Spirit & Bring Cheer to All this Festival
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
