MAM
Salt with a side of sass Tata Salt revives its jingle with a sharp twist
MUMBAI: Who knew a kitchen staple could hit all the right notes again? Tata Salt has turned up the flavour and the feels with a tuneful comeback. India’s No.1 iodised salt brand has rolled out a fresh take on its popular ‘Namak ho Tata ka… Tata Namak’ campaign, adding a modern spin to the jingle that once ruled Indian kitchens and TV sets alike. The reboot, a melodic mash-up of nostalgia, science, and family life packs in eight slice-of-life films with one unmissable message: iodine isn’t just essential, it’s brain food.
Conceptualised by Ogilvy, the campaign brings back the catchy 80s-era jingle, now woven into lullabies, classrooms, wedding rituals and even kitty parties celebrating how Tata Salt quietly sharpens young minds across generations and geographies.
“The jingle is a bridge between past love and present relevance,” said Tata Consumer Products president for packaged foods Deepika Bhan. “It’s not just salt. It’s Desh ka Namak, a promise of quality, trust and purpose that’s lasted four decades.”
From a teacher humming it mid-lesson to a bride shedding a tear to its tune, the films reflect India’s cultural and linguistic diversity, Hindi heartlands, expressive Bengali families, and grounded Marathi homes. Whether it’s a mum feeding her child or a wedding caterer prepping a feast, Tata Salt is there, understated yet vital.
Anurag Agnihotri chief creative officer Ogilvy added, “We took our iodine story, dressed it in 80s flair, and sent it dancing through vidaais, classrooms, and kitty parties. It’s a love letter to golden-age advertising, reimagined for today’s India.”
The first four films were unveiled during the IPL, with the rest rolling out soon proving that when it comes to brand recall, sometimes all it takes is a pinch of salt and a perfectly pitched tune.
Because if it’s Tata ka namak, it’s not just edible, it’s unforgettable.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
