From Ogilvy's creative corridors to True Elements, the copywriter turned stand up comic learns why availability beats virality
FMCG major marks Rs 20,000 crore revenue milestone with new brand narrative
Limited edition packs by 10 Bengali artists blend Durga Puja rituals with heritage art.
Tata Salt reboots its hit campaign with 8 films on iodine, nostalgia and sharper minds.
Launches a series of 11 films capturing relevance of the signature tune in consumer’s daily lives.
