Ad Campaigns
Royal Challenge releases #PlayBold Anthem amidst cricket fervor
MUMBAI: Today’s young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.
The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood composer Salim Merchant has created the music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by Sonal Dabral, chairman and chief creative officer of DDB Mudra Group.
A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’ starring Virat Kohli and MS Dhoni.
Commenting on the anthem, United Spirits Marking SVP Subroto Geed said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”
“This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.” said DDB Mudra Group CCO and chairman Sonal Dabral.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
