MAM
Richa Gupta joins WOW Skin Science as VP of innovation & strategic projects
Mumbai: WOW Skin Science/WOW Life Science, a D2C beauty and wellness brand, has appointed Richa Gupta as vice president of innovation and strategic projects for its India as well as international business.
Richa will be in charge of new product launches, new brand development, as well as other strategic projects across beauty, health, and other categories.
Richa was previously associated with Amazon India, where she led premium beauty, colour cosmetics, and content marketing verticals. Over the course of her 16-year career, she has worked with many consumers’ favourite brands such as Flipkart, Nykaa, Lifestyle, and Baccarose, leading a variety of charters across retail, category management, supply chain, and brand engagement.
Speaking of her appointment, Gupta stated, “I am thrilled to be a part of WOW Skin Science. The brand’s current position is the result of its deep insights into markets, trends, and consumers—factors that are important ingredients of success—followed by meticulous strategy execution. I am looking forward to working with this well-established team and using my knowledge and experience to further build WOW’s position as the go-to brand for beauty, personal care, and wellness.”
WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Richa to the WOW family. Richa’s vast experience and strategic vision will prove instrumental in the next phase of WOW Skin Science’s growth story.”
“Richa joins us at a very exciting phase of our journey as we transform into a house of loved brands. Her extensive experience in beauty as well as her strong ability to think big and deliver results will be a critical asset for the organisation as she joins our leadership team,” added WOW Skin Science chief operating officer Mrunmay Mehta.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
