Brands
Reliance Retail’s Tira expands its brands portfolio with ‘Akind’
Mumbai: Tira, Reliance Retail’s omnichannel beauty retail platform, today announced the launch of its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.
Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:
1 The build range, featuring the clean slate hydrating cleanser, the on cloud nine lightweight moisturizer, and the sleep tight firming serum, focuses on repairing and restoring the skin barrier to its natural state.
2 The balance range, consisting of the fresh start oil-free balancing cleanser, the bounce back soothing & purifying toner, and the get even everyday multi-active serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.
3 The defence range includes the bright idea radiance serum, the no shade sunscreen primer SPF 50 PA++++, and the super smooth sun stick SPF 50 PA+++, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.
Commenting on the launch, Reliance Retail Ventures Ltd executive director Isha Ambani said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”
Commenting on the launch, Akind co-founder Mira Kapoor stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.
After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings. The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
