New membership programme adds lifestyle perks, partner discounts and fan experiences
New platform combines AJIO's fashion reach with Tira's expertise, offering 1,500-plus brands
Reliance Retail-backed beauty brand brings facial fitness concept to Indian consumers
Allen Solly, Tira, Lenskart and Myntra join themed brand push.
India's biggest retailer bets on clean, vegan haircare as it muscles into the country's fast-growing beauty market
