MAM
‘Relaxo’ signs Katrina Kaif as brand ambassador
MUMBAI: Footwear manufacturer Relaxo has appointed Katrina Kaif as the brand ambassador for their brand – Flite.
Relaxo Footwear executive director Gaurav Dua said, “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. Her vibrant and unconventional style is often imitated by girls across the country. Which is why, Katrina Kaif was the perfect match for Relaxo Flite‘s new campaign.”
Katrina will be seen endorsing Flite footwear in a 30 second TVC created by Arms Communications.
“The concept behind the new commercial is to beautifully and aesthetically showcase the colorful world of Katrina through Relaxo Flite. From the moment she steps into her favorite pair of Flite slippers, everything around her changes to match the color of her Flite, Dua added.
With the jingle ‘Walk with me‘, the company aims to carry forward the light feel that Flite makes the person feel.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
