Ad Campaigns
Katrina Stars in Etihad Airways’ new ad campaign for stylish and comfortable travel
Mumbai: Etihad Airways, the national airline of the United Arab Emirates, is thrilled to announce the launch of its new TVC film featuring Bollywood star and brand ambassador Katrina Kaif. This is Etihad’s third feature video with a celebrity as part of its ongoing campaign, underlining the airline’s commitment to the Indian market.
The video captures Katrina walking through the new Zayed International Airport as she prepares to fly for her next assignment. Zayed International exemplifies the smooth travel experience, boasting a host of hi-tech features from facial recognition and state-of-the-art biometric self-bag-drop for customers to ensure speedy check-in.
The film captures the seamless travel spirit of the Etihad experience, including the dedicated lounges for Business and First customers, where Katrina is shown enjoying an indulgent cocktail in the Constellation bar and relaxing in a comfortable chair before boarding her flight.
The Business lounge features an all-day dining restaurant with live cooking stations serving local and international cuisine; the Roof Lounge and Constellation Bar spanning the whole top floor of the lounge, offering handmade cocktails and an international buffet. There are 18 beautifully appointed shower suites, a fully equipped games room and a family room to keep the little ones busy in a dedicated multi-sensorial space.
Meanwhile, the First lounge takes luxury a further notch upwards, with features including The Parlour where guests indulge in a decadent selection of chocolates, pastries and afternoon tea in an elegant setting, and then relax and recline in their own semi-private cocoon or lounge on one of the designer chaise-lounges.
The Bollywood star then boards her aircraft on route to perhaps any of Etihad’s long-haul destinations connecting Indian guests by A380 to London, New York and, from November 2024, Paris.
Indian guests can connect to Etihad’s extensive and growing network which includes key destinations across Europe including Barcelona, Madrid, Dublin, Rome, Vienna, and Istanbul as well as Chicago, Boston, Washington DC and Toronto in North America. Furthermore, guests are offered a seamless travel experience by offering US pre-clearance at Zayed International Airport, allowing passengers to avoid long immigration queues upon arrival in the US
The film captures Katrina onboard Etihad’s celebrated A380, and the star is seen relaxing in one of the fully adjustable, lie-flat Business seats onboard. Guests can enjoy the complimentary Georgio Armani-designed amenity kits, filled with luxury ESPA skincare products including Nourishing Lip Treatment, Hydrating Spa Face Mist and Rejuvenating Hand and Body Lotion, alongside convenient gifts including plush slippers, an eyeshade, earplugs and a travel dental kit.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
