MAM
‘Relaxo’ signs Katrina Kaif as brand ambassador
MUMBAI: Footwear manufacturer Relaxo has appointed Katrina Kaif as the brand ambassador for their brand – Flite.
Relaxo Footwear executive director Gaurav Dua said, “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. Her vibrant and unconventional style is often imitated by girls across the country. Which is why, Katrina Kaif was the perfect match for Relaxo Flite‘s new campaign.”
Katrina will be seen endorsing Flite footwear in a 30 second TVC created by Arms Communications.
“The concept behind the new commercial is to beautifully and aesthetically showcase the colorful world of Katrina through Relaxo Flite. From the moment she steps into her favorite pair of Flite slippers, everything around her changes to match the color of her Flite, Dua added.
With the jingle ‘Walk with me‘, the company aims to carry forward the light feel that Flite makes the person feel.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
