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Reebok launches IPL merchandise
MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched merchandise as well as accessories for the teams such as caps and wristbands.
The merchandise available for the three teams include Fangear Polos, CSK No.7 Polo and CSK Champ Polo in addition to team jerseys and the team premium jerseys.
In the RCB, KKR and CSK collection, the Fangear polo has the team badge on the upper left side of the shirt and a Reebok symbol on the right, with the pellets being gold in the RCB and KKR collection respectively. The premium jersey available for all the three teams are the jerseys worn by the team players themselves. The premium jerseys are available for boys as well.
Reebok has churned out two special CSK Polos. For Dhoni, Reebok has created a special CSK No.7 Polo in navy and white which sports Dhoni’s jersey number. Along with this, Reebok has made a ‘Triple Champion Polo’ in red and black with the number ‘3’ on the upper left side to commemorate the winning streak of CSK. This Polo was specially made keeping in mind that Chennai Super Kings have won the IPL series twice and the Champions League once.
MAM
Aditya Birla Group squeezes Joe & The Juice into Indian market
Strategic tie-up with Joe & The Juice brings Danish cool and healthy brews to India.
MUMBAI: India’s hospitality scene is about to get a healthy shot of adrenaline, and for once, the “daily grind” sounds like a very good thing. Aditya Birla New Age Hospitality (ABNAH) has officially shaken hands with the Danish cult-favourite Joe & The Juice, marking the conglomerate’s first serious foray into the scalable, fast-casual food sector. It’s a move that suggests the Group is thirsty for more than just industrial dominance; they’re eyeing the premium lifestyle cup, and it’s looking decidedly green.
Founded in Copenhagen in 2002, Joe & The Juice has spent two decades fermenting a global empire, boasting over 480 locations spanning Europe, the US, the Middle East, Africa, and Asia. Known for its high-octane atmosphere and health-conscious menu, the brand is as much about the “vibe” as it is about the vitamins.
The first Indian flagship store is slated to pop its cork in the second half of 2026.
ABNAH isn’t exactly a newcomer to the table. This partnership adds a fresh layer to a portfolio that already features heavy hitters like:
- International Stars: Yauatcha, Hakkasan, and Nara Thai.
- Home-grown Hits: Cincin, Ode, Waarsa, and Supa San.
ABNAH founder Aryaman Vikram Birla noted that India is currently at a “consumption inflection point.” With rising discretionary spending and a growing appetite for “premiumisation,” the Group is betting big that Joe & The Juice’s mix of health and convenience will hit the sweet spot for aspiring Indian consumers.
For Joe & The Juice, this isn’t just another pin on the map. Joe & The Juice CEO Thomas Noroxe described the move as their “first true strategic entry in Asia,” citing India’s rapidly evolving preference for wellness-focused offerings. With Ambit Capital advising the deal, the partnership aims to leverage the Aditya Birla Group’s massive operational muscle to scale the brand across the country.
While the Group continues to expand into everything from jewellery to paints, this latest venture proves that when it comes to the business of taste, they’re ready to serve up something refreshing.
