MAM
Reebok launches IPL merchandise
MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched merchandise as well as accessories for the teams such as caps and wristbands.
The merchandise available for the three teams include Fangear Polos, CSK No.7 Polo and CSK Champ Polo in addition to team jerseys and the team premium jerseys.
In the RCB, KKR and CSK collection, the Fangear polo has the team badge on the upper left side of the shirt and a Reebok symbol on the right, with the pellets being gold in the RCB and KKR collection respectively. The premium jersey available for all the three teams are the jerseys worn by the team players themselves. The premium jerseys are available for boys as well.
Reebok has churned out two special CSK Polos. For Dhoni, Reebok has created a special CSK No.7 Polo in navy and white which sports Dhoni’s jersey number. Along with this, Reebok has made a ‘Triple Champion Polo’ in red and black with the number ‘3’ on the upper left side to commemorate the winning streak of CSK. This Polo was specially made keeping in mind that Chennai Super Kings have won the IPL series twice and the Champions League once.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
