MAM
redBus ignites the holiday spirit with the launch of the ‘Download Cash’ festival that provides new users with an instant INR 200 wallet cash
Bengaluru: redBus, India’s largest bus ticketing platform, is bringing the holiday cheer early for countless bus travellers this year, by announcing its ‘Download Cash festival’ which is set to go live on December 18th.
In keeping with the spirit of the year-end holiday season, redBus will offer its first time users an instant wallet cash of INR 200 as soon as they download the redBus app between 18th-31st December by applying the referral code ‘CASH200’. The new users can also get additional savings upto INR 150 by applying the code ‘FIRST’ while completing their first transaction.
Furthermore, existing users can also join in on the excitement with an assured cashback of up to INR 100 for tickets booked between 21st-24th December.
The ‘Download Cash festival’ will begin from December 18th and continue till December 31st, catering to the travel around Christmas and New Year. Through the sale, redBus is keen to encourage a number of first-time users to skip the long queues at the booking counters and select the seat of their own choice while booking their tickets on redBus. It also aims to encourage traditional train travellers, who haven’t been able to travel lately due to limited availability of trains, to book bus tickets online. Through this offer, the travellers can safely make their Christmas and year-end travel arrangements from the comfort of their homes.
redBus has set the benchmark for safety in the bus travel industry with its Safety+ initiative, a certification for bus operators who follow the highest standards of excellence in safety and sanitisation.
From ensuring a regular supply of hand sanitizers to thermal screening of passengers, Safety+ certified bus operators vigorously follow a detailed set of safety measures to ensure customers have a safe and hassle-free journey. With a slew of safety guidelines strictly enforced by Safety+ certified bus operators, redBus acts as a bridge that safely unites millions across India, enabling them to celebrate the year-end festivities with their families and loved ones.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
