MAM
Recovery on track: Print ad volumes surges by 93% in Q3 shows TAM AdEx
Mumbai: Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter. The surge in ad volume was led by the services and education sector, according to AdEx India, a division of TAM Media Research, a TV audience measurement agency.
Print media was hit hardest during the pandemic, with ad volumes dropping 47 per cent during the second Covid wave. The overall advertising spends had dropped 43 per cent to Rs 10,350 crore last year from Rs 18,164 crore in 2019. The recent growth in ad volume has come as good news for the newspapers and magazines after a tumultuous period, which had to face shut downs, and mass lay-offs last year.
The analysis also showed that the print ad volume recorded a 37 per cent growth over the same period last year. At least 20 out of the 27 sectors in print media saw positive growth during the three months, compared to the same period a year back.
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Among the top growing categories, ‘Ecom –Food/Grocery’ showed the maximum rise in Ad Volumes with twelve times the growth in Jul-Sep’21 over Jul-Sep’20. From the retail sector, clothing/fashion and consumer durables/home appliances entered the top-ten list with a positive shift in their ranks. Four out of the top-10 growing categories were from the retail sector which saw 4.6-fold growth in the one year under review.
The research firm monitors over 700 newspapers and more than 180 magazines, and found that LIC emerged as the top brand in Jul-Sep’21 followed by Maruti Car Range. Aakash Byjus and Winzo Games were the new entrants in the Top 10 list of Advertisers. Two among the Top 10 brands were from ‘Auto’, ‘Education’ and ‘Personal Healthcare’ sector. The Top 100 brands accounted for nearly 29 per cent share of Print Ad Volumes.
‘Jacket-Full Page’ ads had 31 per cent share in the total ad Volumes followed by ‘Full Page’ ads with 24 per cent share during Jul-Sep’2, according to the report.
Sales Promotions covered 29 per cent of Print Ad Volumes during Jul-Sep’21. Among the various sales promotions used in Print, ‘Multiple Promotion’ grabbed 47 per cent share followed by ‘Discount Promotion’ with 34 per cent share, said the report.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
