Brands
realme expands after-sales service program with realme care+ nationwide
Mumbai: realme today announced the expansion of its after-sales service program, realme Care+. This initiative reflects realme’s commitment to delivering superior customer service across India, aligning with the slogan “We Care, for Real.”
realme Care+ focuses on improving customer satisfaction by providing high-quality, efficient service. With over 550 service centers already operating in India, realme plans to increase this network to over 600 centers and establish 50 new brand service centers by 2025, covering more than 500 cities nationwide.
realme Care+ offers a 10-day product exchange policy, a one-year warranty, and multilingual support in 10 languages. Customers benefit from Service Day every mid-month, offering unlimited bonuses. With a 95 per cent first-time resolution rate and 97 per cent same-day repairs when parts are available, realme Care+ ensures fast, reliable service. Their service centers have achieved a 90 per cent customer satisfaction rate and a 4.3 Google rating.
During the Diwali Sale, realme offers discounts worth Rs 800 crore on smartphones and AIOT products. Customers can enjoy up to Rs 4,000 off on select realme P2 Pro 5G variants and coupons worth Rs 2,000 on realme NARZO 70 Turbo 5G.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
