Ad Campaigns
Digilicious launches #realMovesWithVicky Hook Step Challenge for realme 15 Pro
MUMBAI – As part of the much-anticipated launch of the realme 15 Pro, Digilicious collaborated with realme India to conceptualize and execute the high-energy #realMovesWithVicky Hook Step Challenge. Spearheaded by Bollywood actor Vicky Kaushal, the campaign leveraged the power of short-form video to generate massive user engagement and celebrate the spirit of self-expression.
In this nationwide campaign, users were invited to recreate a signature hook step from the realme 15 Pro launch film—adding their personal twist and flair. Participants shared their dance entries on Instagram Reels with the hashtag #realMovesWithVicky. The most creative submissions stood a chance to win the newly launched realme 15 Pro and exclusive brand merchandise.
To ignite the campaign and amplify its cultural relevance, Digilicious onboarded and managed a curated lineup of 18 popular creators and influencers, including Isha Malviya, Akash Thapa, Shazia Samji, Justin D’Cruz, Sheetal Gauthaman, Lakshay Gaur, and others. Their participation set the tone for the challenge, driving virality and audience excitement across digital platforms.
“Our goal was to create a digital moment that resonates with young India and reinforces realme’s innovation-led identity,” said Digilicious co-founder Kumarr Satyanshu. “By blending influencer storytelling with platform-native creativity, we were able to turn a product launch into a celebration that was both participatory and memorable.”
The campaign achieved strong organic traction on Instagram, underlining Digilicious’ strategic focus on youth-led, culturally immersive marketing. Through compelling choreography, community participation, and creator-driven content, the #realMovesWithVicky challenge brought the realme 15 Pro launch to life in a way that was bold, engaging, and deeply digital.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
