Ad Campaigns
RBL Bank launches #FurtherAndBeyond campaign with IndianOil and Mastercard
Mumbai: RBL Bank, in partnership with IndianOil and powered by Mastercard, launched the IndianOil RBL Bank XTRA credit card, accompanied by the ground-breaking #FurtherAndBeyond campaign. This initiative is designed to position the card as a champion of mobility, addressing the challenges of rising fuel costs that impact daily commutes and occasional getaways. The card targets individuals who are constantly on the move and seeking new experiences, presenting itself as an enabler for worry-free travel.
What sets this launch apart within the BFSI (banking, financial services, and insurance) sector is its innovative approach to blending financial services with experiential marketing. The campaign’s theme, ‘Further & Beyond,’ embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.
The one-of-its-kind launch event, set against the stunning backdrop of the Himalayas, embodied the theme of exploration and discovery. The celebration featured traditional Ladakhi performances that enriched the experience by immersing attendees in the region’s vibrant cultural heritage. Leaders from RBL Bank, IndianOil, and Mastercard elaborated on the card’s vision and inspiration. The grand unveiling of the card, inspired by the symbolic significance of Buddhist prayer wheels, underscored themes of prosperity and new beginnings.
This spectacular product launch serves as a reminder of how the card is always ready to fuel your next journey with significant cashbacks and benefits, turning each ride into an adventure. The #FurtherAndBeyond campaign reflects the bank’s dedication to unveiling new travel possibilities and rewards. This initiative reaffirms their commitment to innovation, inspiring the spirit of freedom and exploration to chase new horizons.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
