Brands
Razorpay unveils inspiring brand film ‘Believe’ on National Entrepreneurs Day
Mumbai: Reiterating its commitment to supporting and celebrating the entrepreneurial spirit of founders, Razorpay, India’s Leading Omnichannel Payments, and Banking Platform for Businesses, has launched its new brand film, ‘Believe’. Launched on National Entrepreneurs Day, the film is an ode to the spirit of self-belief and conviction entrepreneurs showcase throughout their journeys.
The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. Having partnered with Footloose Films to conceptualize and co-create the film, Razorpay has vividly captured the story of every founder’s journey in under three minutes, encapsulating their triumphs, and challenges throughout, from starting with that simple idea, and relentlessly braving through all possible odds till the end.
Launched on Razorpay’s social media platforms – Youtube, LinkedIn, Twitter & Instagram, the film brings this message alive through the lens of a successful founder who after five years of starting his company, gives in a moment of retrospection and reminisces about his journey – one filled with big challenges and equally big successes. He reflects on his founding journey of how it all began, right from quitting a high-paying job and comfortable lifestyle to having nothing but a vision and conviction, from being a CEO to a receptionist, from pitching his idea to others to sometimes having to convince even himself, from moments of solidarity with his supporters to moments of deafening solitariness – he reflects on everything that’s brought him to this moment of success and realizes that the one thing that kept him going was his – Belief.
Commenting on the launch of the brand film, Razorpay VP of marketing Apuarv Sethi said, “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. At Razorpay, we have consistently prioritized our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. Having experienced the entrepreneurial journey firsthand, we deeply understand the hardships and obstacles founders frequently encounter. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone.
He added, “India, being home to the third largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about. From curating swift and seamless money movement outlets across borders to providing robust capital support, Razorpay has been walking along as a trusted payments partner with these entrepreneurs, supporting & championing them in their journey.”
Directed by Ishaan Gaur, and Indrasish Mukharjee, the entire film is a vivid montage of instances and moments filled with ups and downs, curveballs, and swift wins peppered with what seem like endless failures, that not only strike a chord with young founders and seasoned ones, but are relatable to any and every founder.
“Razorpay is rooted in its belief to enable and empower entrepreneurs and we are extremely proud of how the same spirit has been translated in this brand film. We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us”, said Footloose Films creative director Indrasish Mukherjee.
Razorpay empowers businesses of all sizes with its comprehensive and expansive product portfolio, right from offering PG services to POS Solutions, Business Banking, Rize Community, Payroll solutions, and more, seamlessly helping founders outgrow the ordinary. By constantly shouldering businesses, Razorpay has remained true to its core value of serving the startup ecosystem in India. This film comes after the widely successful campaign of Razorpay ‘Imagined By AI’ showcasing 45 founders in 45 days and narrating their stories through AI.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
