Myntra appoints Madhurima Kumar as director strategy

BENGALURU: From fintech to fashion, Madhurima Kumar is stitching together a new chapter in her career. The former Razorpay executive has joined Myntra as director of strategy, bringing with her more than a decade of experience spanning fintech, consulting, banking and growth strategy.

Kumar announced that she joined Myntra two months ago, marking the end of a five-and-a-half-year journey at Razorpay where she played a key role in building and scaling several strategic business initiatives.

Her move comes at a significant time for Myntra as the fashion e-commerce platform continues to deepen its focus on technology, customer engagement and large-scale retail events. Kumar said the company’s flagship End of Reason Sale (EORS) has further reinforced her excitement about the opportunities ahead.

Before joining Myntra, Kumar most recently served as business head of ad platform and offers at Razorpay, where she led the development of the company’s payments-powered growth marketing stack. In that role, she helped build Razorpay’s advertising and marketing solutions business from the ground up, expanding the company’s offerings beyond its core payments ecosystem.

Prior to leading the ad platform business, Kumar headed corporate strategy at Razorpay, overseeing key growth, regulatory and business transformation initiatives. She also held roles as corporate strategy lead and consultant within the company’s strategy function, steadily taking on larger responsibilities during her tenure.

Reflecting on her time at Razorpay, Kumar credited the leadership team for supporting her professional growth and providing opportunities to build businesses from scratch.

Her transition from fintech to fashion may appear unconventional, but Kumar believes the underlying themes remain consistent.

In her announcement, she noted that while the industries differ significantly, strategy and technology continue to sit at the centre of both sectors, making the move a natural extension of her professional journey.

Before entering the startup ecosystem, Kumar spent more than three years as a consultant at Bain & Company, where she worked on a diverse range of assignments across consumer goods, personal care, retail banking, e-commerce, technology and IT services.

Her consulting experience included projects focused on brand growth strategy, customer experience transformation, sales acceleration, ecosystem development and cost optimisation for leading Indian and global businesses.

Earlier in her career, Kumar worked as a senior analyst at Deutsche Bank, where she was part of the corporate coverage team within the US investment-grade debt capital markets division. During her two-year stint, she worked on bond issuances and advisory projects across sectors including consumer retail, real estate, gaming, lodging and leisure.

Academically, Kumar holds a postgraduate diploma in management from Indian Institute of Management Bangalore and also completed an exchange programme at Grenoble Ecole de Management in France.

The appointment underscores Myntra’s continued emphasis on bringing experienced leaders from adjacent sectors into its leadership ranks. As competition intensifies across digital commerce, companies are increasingly seeking executives who can blend strategic thinking with technology-led execution.

For Kumar, the move may represent a shift from payments to fashion, but the challenge remains familiar: building for scale, shaping growth strategies and navigating rapidly evolving consumer markets. With experience across consulting, banking and fintech, she now takes those skills into one of India’s most competitive retail categories.