MAM
Razorfish names Sundeep Keramalu as associate creative director
MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director – copy.
Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.
Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.”
Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”
Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
