MAM
Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition
MUMBAI: One is a versatile and much sought-after macho man of Bollywood who has singularly gone on to redefine the definition of power and what one can do with it, while the other is an accomplished power brand that assists those looking to push themselves in order to achieve more.
The two have now teamed up to form one powerful force and set the pulse racing for others to emulate and learn from.
Bollywood actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition, have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more. The integrated brand campaign includes a series of ad films that will be launched across popular television genres and will be complemented with communication across the mediums of outdoor, activations and digital.
Launched under the credo of ‘You are stronger than you think’, the ad film seeks to increase brand awareness and drive consumer pull while also positioning BigMuscles Nutrition as a premium and trusted brand.
Conceptualised & executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.
BigMuscles nutrition Director Suhel Vats says, “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”
The TVC showcases a regular gym routine and how there comes a point when your body gives up, but the mind still pushes you for more. These high-power moments have been captured using brand ambassador Ranveer Singh in a never-before-seen raw, honest portrayal of himself.
L&K Saatchi & Saatchi chief creative officer Delna Sethna adds, “If you look within you, you'll always find one more rep, one more lift, one more try to take you closer to your goal. It's a thought that applies to life as much as it does to body building. A thought we believe the brand can build up on in the years to come.”
The campaign will be amplified through TVCs, outdoor hoardings and activations at national body building events, along with a strong play on digital platforms with Ranveer Singh himself tweeting about his association with the brand.
BigMuscles Nutrition started its journey almost a decade ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body building athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
