Brands
Ranbir Kapoor tells men to skip the copy and show their original with Vi-John
MUMBAI: No more copy-paste looks, it is time to hit refresh. Vi-John, India’s number 1 shaving cream brand, has launched its bold new campaign with Ranbir Kapoor at the helm, urging men to stop being a “photocopy” and instead showcase their authentic selves.
Titled “Photocopy nahi, original dikho”, the campaign shifts grooming from a chore to a statement of individuality. For a brand trusted in Indian homes for over six decades, this marks a sharp step into the world of today’s confident, self-expressive men.
“Today’s generation doesn’t want to blend in, they want to stand out,” said Ranbir Kapoor. “Grooming plays a big role in that. Vi-John’s message is simple but strong: don’t be a photocopy, own your vibe.”
Conceptualised by Havas Creative India with media handled by Dentsu, the campaign cuts across TV, print, digital, and social platforms. With its witty, clutter-breaking narrative, it repositions Vi-John not just as a shaving brand, but as a confidence partner for men everywhere.
Vi-John Group, managing director, Harshit Kochar said, “With this campaign, we are celebrating individuality. Vi-John has always stood for trust and accessibility, but we also want to stay relevant to the aspirations of today’s youth.”
The campaign also highlights Vi-John’s new premium shaving line, featuring sulphate-free, dermatologically tested creams and razors, designed to blend care with performance.
As Havas Creative’s Anupama Ramaswamy put it, “Trends are easy to follow, but originality is what sets you apart. This campaign pushes men to embrace their unique style, with Ranbir delivering that message in his trademark charm.”
With “Photocopy nahi, original dikho”, Vi-John sharpens its edge for a new generation, reminding men that true style begins with originality.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
