Brands
Ranbir Kapoor is the new brand ambassador of TAG Heuer
MUMBAI: TAG Heuer has signed actor Ranbir Kapoor as a TAG Heuer brand ambassador for a long-term partnership. With this association, TAG Heuer reinforces its leadership position by becoming the only brand in the industry endorsed by two of the biggest names in Bollywood – Shah Rukh Khan & Ranbir Kapoor.
TAG Heuer recently unveiled its global campaign, ‘Don’t crack under pressure’, in India.
“Far more than a claim, it is a powerful mindset,” said TAG Heuer CEO Stephane Linder. “Those who know TAG Heuer may recognise the motto, a tribute to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination. The campaign captures the mental strength of our Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. Be it Cristiano Ronaldo the perfectionist, Maria Sharapova the irresistible, Shah Rukh Khan the King of Bollywood or our latest ambassador Ranbir Kapoor the Bollywood heartthrob & youth icon of today. In India, we are proud to have two of the best names in Bollywood sporting TAG Heuer and we see a great future with them in the coming years.”
“TAG Heuer has always been one of my dreams,” said Kapoor. “It started when I was really young, it was the first watch I wanted to own in my life. I remember my parents gifted it to me on my 13th birthday. So now, to be associated with the brand is really humbling for me. I really have to pinch myself to believe that I am part of the TAG Heuer family. I think TAG Heuer stands for the four principle P’s that is prestige, precision, passion and performance. I think that is something we all and especially I can identify with; the way I look at my career, my life. I believe these are very important aspects for how one should approach their life, their work and their relationships.”
“While most people want to succeed in their time, a few succeed in changing their time. These exceptional individuals are called Time Changers,” said TAG Heuer marketing director Puneet Sewra. “Being a 4th generation actor from the legendary Kapoor family, there are a lot of expectations one has to match. Not only did Ranbir live up to those expectations, he also successfully managed to carve his own niche in a short span and did not crack under pressure; and that is what makes him a Time Changer. We are very proud to have Ranbir join the TAG Heuer family and we look forward to a long-term partnership with him.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
