Ad Campaigns
Rajkumar Hirani Films and Askme cast Ranbir Kapoor in AskMePay’s first TVC
MUMBAI: Askme has launched a campaign ‘Baap of all Pay apps’for its e-wallet app, Askmepay. The TV commercial starring Ranbir Kapoor was released today establishing for the first time payments through an app for both online and offline merchants with Askme network and beyond.
Conceptualised by Rajkumar Hirani Films and the marketing team at Askme, the TV commercial shows Kapoor as a new age, digital native, who shops on his mobile for widest range across products and services on Askme app and pays using AskmePay. And he chooses to pay for all of this using his phone rather than traditional formats of currency, cards etc. In today’s world, where people seek easy ways of shopping given the paucity of time, AskmePay comes with a premium payment platform to help create a value for both its customers and merchants.
Speaking on the occasion Askme digital strategy head and group CMO Manav Sethi said, “For us it’s an obvious and logical product offering. Askme Network has 15M+ SMEs who offer either a product or a service. In most of the cases the transaction consummates on our platforms itself. POS (Point-of-sale) systems for payments acceptance has been colossal failure in India due to prohibitive costs. Mobile phone is ubiquitous device for merchants ranging from grocery seller to a Doctor who pays for premium listing on Askme or a restaurant manager/owner who offers awesome deals fornext Sunday Brunch. Askmepay aims to be that vehicle that allows payments for these scenarios in both online & offline world. ”
Creative Director Karan Narvekar said, “The idea behind ‘Baap of all Pay apps’ was to showcase how today’s generation use mobile apps & services to their advantage. The whole concept of cashless payment which is the trend of the new age is reflected through this campaign with range of offline services and online products available on AKSME Network of apps.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
