MAM
Rajasthan Royals ties up with Fire in Babylon
MUMBAI: IPL team Rajasthan Royals has tied up with documentary movie ‘Fire in Babylon‘, for its theatrical release in India. Fire in Babylon will release across key metros on 21 September in all PVR cinemas.
The Rajasthan Royals saw an instant fit with the theme of the story and have engaged with Fire in Babylon to be a part of the release promotions of the movie.
Fire in Babylon is a documentary directed and written by Stevan Riley about the great West Indies cricket team of the 1970‘s and 1980‘s. It highlights the struggles the West Indies faced as a country and how cricket acted as a unification factor in bringing the many islands, which were recently independent from the British colonial rule, together under the banner of a world class cricketing unit.
Shot in a documentary style, it features the stories of Viv Richards, Malcom Marshal, Michael Holding and Andy Roberts.
Speaking on the association, Rajasthan Royals CEO Raghu Iyer said, “We found an immediate connect with the amazing story of the legendary West Indies cricket team, and that of the Rajasthan Royals in the IPL. We are very happy to be associated with the movie and encourage our fans to step out and enjoy this beautiful and well told story.”
Speaking on behalf of the Fire in Babylon team Sunaman Sood said, “We feel extremely privileged that the Rajasthan Royals have partnered us to promote the film. Having large fan base of cricket aficionados with a keen cricketing sense, The Royals form an ideal fit for us to showcase and build awareness for the film.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
