MAM
Rajasthan Royals ties up with Fire in Babylon
MUMBAI: IPL team Rajasthan Royals has tied up with documentary movie ‘Fire in Babylon‘, for its theatrical release in India. Fire in Babylon will release across key metros on 21 September in all PVR cinemas.
The Rajasthan Royals saw an instant fit with the theme of the story and have engaged with Fire in Babylon to be a part of the release promotions of the movie.
Fire in Babylon is a documentary directed and written by Stevan Riley about the great West Indies cricket team of the 1970‘s and 1980‘s. It highlights the struggles the West Indies faced as a country and how cricket acted as a unification factor in bringing the many islands, which were recently independent from the British colonial rule, together under the banner of a world class cricketing unit.
Shot in a documentary style, it features the stories of Viv Richards, Malcom Marshal, Michael Holding and Andy Roberts.
Speaking on the association, Rajasthan Royals CEO Raghu Iyer said, “We found an immediate connect with the amazing story of the legendary West Indies cricket team, and that of the Rajasthan Royals in the IPL. We are very happy to be associated with the movie and encourage our fans to step out and enjoy this beautiful and well told story.”
Speaking on behalf of the Fire in Babylon team Sunaman Sood said, “We feel extremely privileged that the Rajasthan Royals have partnered us to promote the film. Having large fan base of cricket aficionados with a keen cricketing sense, The Royals form an ideal fit for us to showcase and build awareness for the film.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
