Brands
Rahul Bose’s overpriced bananas feed creativity of brands on Twitter
MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make the most of this bizarre incident.
A user posted a photo of Taj Hotels in Santacruz Mumbai offering fresh season fruits ‘with best compliments’ with a candid caption “Meanwhile, in the land of trolling JW Marriott….”
Meanwhile, in the land of trolling JW Marriott…. pic.twitter.com/ipGEZILQ4s
— Deepak Shenoy (@deepakshenoy) July 25, 2019
A number of brands including the star of ‘moment-marketing’, Zomato, used the opportunity to share some great creatives around it. Here are some of the most creative pieces from the land of Twitter:
1. Amazon Prime Video India
prime subscription is just Rs. 129 per month btwpic.twitter.com/oqzA81ssan
— amazon prime video IN (@PrimeVideoIN) July 25, 2019
2. Arre
When the bill gives you chills. #RahulBoseMoment pic.twitter.com/Br9s1pziMJ
— Arré (@ArreTweets) July 25, 2019
3. Natures Basket
With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment pic.twitter.com/xjMgDw6JoL
— Natures Basket (@NaturesBasket) July 25, 2019
4. Oyo
Oh gosh#RahulBoseMoment pic.twitter.com/AnXZezKurp
— Janu Dhingra (@dhingra_janu) July 25, 2019
5. PolicyBazaar
Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them.#RahulBoseMoment #RahulBose pic.twitter.com/OszdmEuSPH
— Policybazaar (@policybazaar) July 25, 2019
6. Reliance Smart
People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment pic.twitter.com/UxhumsymZY
— Reliance SMART (@RelianceSmartIN) July 25, 2019
7. Star Quick
With us, you'll never have a #MyRahulBoseMoment
Shop for fresh fruits, vegetables & many more at the best prices ever only on the StarQuik App or website! Order now kyuki StarQuik, #FreshHai!#RahulBoseMoment #RahulBose #Banana #Fruits #OnlineGroceries #AasaanGrocery #StarQuik pic.twitter.com/OQQQTUvHow— StarQuik (@StarQuik) July 26, 2019
8. Zomato
— Zomato India (@ZomatoIN) July 25, 2019
9. Coco Soul
10. Anchor by Panasonic
Insulation tape from #AnchorByPanasonic protects you from all kinds of shocks. Well, almost. #RahulBoseMoment #ShockProof #Banana #GoBananas pic.twitter.com/vEl3aPF4a6
— Anchor by Panasonic (@AnchorPanasonic) July 27, 2019
11. TEZ
Don't pay so much for a banana channel while the world is going bananas over how awesome Tez is!#Promo pic.twitter.com/RD4UNjLU88
— Dilli Aajtak (@DilliAajtaktv) July 29, 2019
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
