MAM
R K Swamy BBDO to handle Nomarks’ creative duties
MUMBAI: RK Swamy BBDO has won the creative mandate for Nomarks range of skin care products.
Soon after bagging the account, the agency conducted a research with teenagers and has come up with a TVC and print creatives for the first campaign – ‘Teenocracy‘.
The campaign revolves around the lives of teenagers and their freedom of choice. The first TVC is currently on air.
RK Swamy BBDO senior partner Sunil Kukreti said, “Targeting teens is a very exciting prospect as they are a unique consumer in many ways. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360o.”
Ozone Ayurvedics‘ Nomarks, known for its marks removal products, is now making a foray into the women‘s beauty care segment with its age specific products like Nomarks youth and Nomarks 25+.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
