MAM
Omnicom Advertising appoints Rohan Mehta as Chief Transformation Officer
Veteran digital leader to unify capabilities across Kinnect, BBDO, TBWA\Lintas, McCann and Mudra.
MUMBAI: Rohan Mehta is about to transform the way Omnicom Advertising works – because when you’ve already turned a three-person startup into a 600-strong powerhouse, scaling an entire creative network is the next logical campaign. Omnicom Advertising has appointed Rohan Mehta as chief transformation officer, effective January 2026. In this pivotal group-level role, he will shape the capability architecture for one of India’s most influential creative collectives, integrating the strengths of Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka, and Mudra.
Mehta’s mandate is to convert individual agency excellence into a scalable, plug-and-play deployment model. This will make high-impact capabilities in Digital Media, Influencer Marketing, CRM, and emerging technologies easily accessible across the entire Omnicom network in India.
With a distinguished 17-year career in the digital and technology sectors, Mehta brings deep expertise to the role. He joins after a highly successful tenure as Founder and CEO of Kinnect (later FCB Kinnect), where he grew a bootstrapped three-person startup into a 600-strong, multi-award-winning agency. Earlier in his career, he honed his foundational skills in global IT infrastructure and service delivery at Allied Digital.
Mehta seamlessly blends technical rigour with creative innovation, making him ideally suited to lead Omnicom Advertising’s strategic transformation.
From building a digital agency from scratch to now unifying some of India’s biggest creative powerhouses, Rohan Mehta’s journey has been anything but ordinary. As he steps into this new role, he carries the rare ability to turn complex capabilities into simple, powerful solutions – exactly what a transforming advertising group needs in today’s fast-evolving market.
In an industry where change is the only constant, Omnicom has clearly decided it’s time to bring in a leader who doesn’t just adapt to transformation – he architects it.
Brands
LinkedIn names Daniel Shapero CEO as Microsoft doubles down on AI shift
Ryan Roslansky moves to Microsoft AI role as LinkedIn bets on insider leadership
CALIFORNIA: Microsoft has appointed Daniel Shapero as the new chief executive of LinkedIn, marking a key leadership shift as the company sharpens its focus on artificial intelligence.
Shapero, a long-time insider who joined LinkedIn in 2008, steps up from his role as chief operating officer. He succeeds Ryan Roslansky, who will transition into a broader role within Microsoft to work on AI-led productivity initiatives, reporting to Satya Nadella.
The move signals more of a strategic reshuffle than a traditional leadership exit. Roslansky, who led LinkedIn for six years and oversaw a near doubling of its user base to 1.3 billion, will now help integrate AI capabilities across Microsoft’s core productivity ecosystem, including its Office suite.
For LinkedIn, the choice of Shapero reflects continuity. Often described as “employee 300-ish”, he has spent nearly two decades across the company’s key functions, from sales and marketing to product and operations. As chief operating officer since 2021, he has been closely involved in scaling the platform’s business, including growth in premium subscriptions and advertising.
In his first message as CEO, Shapero emphasised LinkedIn’s core mission of driving economic opportunity, noting that the rise of AI makes that mission even more critical. He signalled a leadership approach focused on listening and learning, while preparing professionals to navigate rapid technological change.
The timing is telling. LinkedIn currently sits at a strong inflection point, with annual revenue estimated at around $19 billion and continued double-digit growth driven by AI-powered tools and advertising solutions. Microsoft’s broader strategy appears to position LinkedIn and its productivity suite as twin pillars of the modern workplace.
With Roslansky shaping AI strategy at the parent level and Shapero steering LinkedIn’s next chapter, the transition sets the stage for a deeper integration of generative AI into how professionals connect, learn and work.
The Roslansky era was about scale. The Shapero chapter now begins with a different brief: make AI central to the future of work.
