Rohan Mehta named Chief Transformation Officer at Omnicom India

MUMBAI: From building one agency to rewiring many, Rohan Mehta is trading the founder’s playbook for a network-wide blueprint. Rohan Mehta has been appointed Chief Transformation Officer at Omnicom Advertising Group India, a newly created role that signals the group’s push towards deeper integration across its sprawling agency ecosystem. Mehta’s mandate spans some of the industry’s most prominent names, including Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka and Mudra. His focus: to stitch together capabilities across these agencies into a more unified, scalable system that delivers integrated solutions to clients.

The move comes after a 14-year run at Kinnect, where Mehta built the agency from a three-member startup in 2011 into a 600-plus strong operation under the FCB umbrella. Along the way, Kinnect picked up 11 Cannes Lions over four consecutive years, an evolution that mirrors the broader growth of India’s digital advertising landscape. Earlier in his career, Mehta also served as Client Solutions Director at Allied Digital Services.

In his new role, Mehta is expected to go beyond traditional silos, mapping strengths across the network and making them “accessible, usable and scalable” across agencies. At the heart of this is a “plug-in deployment model” designed to seamlessly integrate services spanning digital media, influencer marketing, SEO and emerging technology formats.

Calling the transition a “landmark moment for Indian advertising”, Mehta said his goal is twofold: to ensure clients experience the full breadth of Omnicom’s capabilities, and to enable talent across the network to build on existing expertise while adapting to rapidly evolving marketing demands.

The appointment reflects a larger industry shift. As brands demand unified solutions rather than fragmented services, holding companies are increasingly rethinking structure moving from agency-first models to capability-led ecosystems.

For Omnicom India, Mehta’s role is less about adding another title and more about connecting the dots. And in an industry where integration is the new currency, that might just be the transformation that matters most.