MAM
Rohan Mehta named Chief Transformation Officer at Omnicom India
Former Kinnect CEO to drive integrated capabilities across agency network.
MUMBAI: From building one agency to rewiring many, Rohan Mehta is trading the founder’s playbook for a network-wide blueprint. Rohan Mehta has been appointed Chief Transformation Officer at Omnicom Advertising Group India, a newly created role that signals the group’s push towards deeper integration across its sprawling agency ecosystem. Mehta’s mandate spans some of the industry’s most prominent names, including Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka and Mudra. His focus: to stitch together capabilities across these agencies into a more unified, scalable system that delivers integrated solutions to clients.
The move comes after a 14-year run at Kinnect, where Mehta built the agency from a three-member startup in 2011 into a 600-plus strong operation under the FCB umbrella. Along the way, Kinnect picked up 11 Cannes Lions over four consecutive years, an evolution that mirrors the broader growth of India’s digital advertising landscape. Earlier in his career, Mehta also served as Client Solutions Director at Allied Digital Services.
In his new role, Mehta is expected to go beyond traditional silos, mapping strengths across the network and making them “accessible, usable and scalable” across agencies. At the heart of this is a “plug-in deployment model” designed to seamlessly integrate services spanning digital media, influencer marketing, SEO and emerging technology formats.
Calling the transition a “landmark moment for Indian advertising”, Mehta said his goal is twofold: to ensure clients experience the full breadth of Omnicom’s capabilities, and to enable talent across the network to build on existing expertise while adapting to rapidly evolving marketing demands.
The appointment reflects a larger industry shift. As brands demand unified solutions rather than fragmented services, holding companies are increasingly rethinking structure moving from agency-first models to capability-led ecosystems.
For Omnicom India, Mehta’s role is less about adding another title and more about connecting the dots. And in an industry where integration is the new currency, that might just be the transformation that matters most.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
