Ad Campaigns
R for Rabbit announces the great success of their Mother’s Day ad campaign
Mumbai: R for Rabbit, a leading name in premium baby products, is thrilled to announce the great success of their Mother’s Day ad campaign. The campaign introduced the world to the first-ever lullaby exclusively created for mothers, captivating audiences across the web with its heartfelt tribute to maternal love and the support system in family.
With a commitment to innovation and compassion, R for Rabbit’s Mother’s Day campaign aimed to redefine the celebration of motherhood by honoring the nurturing spirit of moms everywhere. The debut of the World’s First Lullaby For Moms marked a significant milestone in recognizing the invaluable role mothers play in shaping families and communities.
The success of the campaign was further amplified by the enthusiastic engagement of brands and influencers. Notable brands such as Lenskart, Policy Bazaar, Lotus Botanicals left invaluable comments for the campaign on the brand’s page with Moms Co, and Traya Health, sharing the campaign on their platforms through stories. Additionally, R for Rabbit collaborated with a host of influencers and brands through contests, including Cryovia, Zoomin, Stemcyte, Netmeds, Baggle, Jollee, Putchi, and Aadee, further expanding the reach and impact of the initiative.
Comments from brand:
By Policy Bazaar: The most valuable thing is support in parenting. There’s no wealth like family. Great initiative @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom
By Lotus Botanicals: Beauty of motherhood comes from the balance of responsibilities.?? Great thought on self care? @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom
By Lenskart: Viewing a lullaby from the lens of a mom is a great initiative. Well done @rforrabbitbaby ✨?#worldsfirstlullabyformom #lullabyformom
“We are overwhelmed by the incredible response to our Mother’s Day campaign. Our special thanks to all the incredibly brands who joined us. It’s truly humbling to see the outpouring of love and appreciation for mothers everywhere. This campaign was a labour of love, and we are grateful for the opportunity to shine a spotlight on the tireless dedication of moms.” commented R For Rabbit founder Kunal Popat.
“We started on this journey of the campaign to celebrate the nurturing spirit of motherhood, and the love we’ve witnessed reaffirms the importance of cherishing maternal love and the family support system. We extend our heartfelt gratitude to all who joined us in celebrating the contributions of mothers,” said R For Rabbit co-founder & COO Kinjal Popat.
The campaign resonated deeply with audiences, sparking a global conversation and initiatives like the #Lullabyformom social media movement, R for Rabbit fostered greater empathy and connection.
Post this remarkable campaign, R for Rabbit remains committed to championing the spirit of motherhood and continuing its mission of creating innovative products that enrich the lives of families worldwide.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
