MAM
R for Rabbit celebrates Women’s Day with family support campaign
Brand spotlights real stories of partnership and empowerment in new reels.
MUMBAI: R for Rabbit just turned Women’s Day into a family affair because the real gold medal goes to the ones cheering from the sidelines. R for Rabbit, India’s leading baby products brand, marked International Women’s Day 2026 with a heartfelt digital campaign that shifts focus from grand gestures to the everyday support systems that help women thrive. Through two authentic reel videos, the brand highlights meaningful conversations around empowerment and the vital role partners and families play.
The first reel features Paralympic bronze medallist and Arjuna Awardee Simran Sharma alongside her husband and coach, who has been her unwavering support system through years of intense training and global competition. The story celebrates how belief, partnership and shared determination propel women to extraordinary heights.
Simran Sharma said, “Behind every milestone in my journey, there has been belief, partnership, and encouragement. My husband has been more than just a coach, he has been the support system that pushed me to dream bigger.”
The second reel brings a tender father-son moment between finance creator Anuj Paul and his young son Adwik, as they discuss the true meaning of Women’s Day. The simple yet powerful exchange plants seeds of respect and equality in the next generation.
R for Rabbit founder Kunal Popat said, “Women’s Day is often spoken about in grand terms, but real empowerment is built through everyday support, respect, and partnership.”
R for Rabbit co-founder & COO Kinjal Popat added, “As a brand deeply connected with families and parenting, we believe conversations about equality and empowerment should begin at home. This campaign reflects how small yet meaningful interactions can shape a more confident future for the next generation of women.”
The reels, live across social platforms, gently nudge the Women’s Day narrative toward progress and positivity reminding us that behind every woman breaking barriers stands a quiet team saying, “You go, girl… and we’ve got you.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
