Brands
Q3-15: Marico marketing spends up 14%, PAT up 18%
BENGALURU: Indian consumer products company in the beauty and wellness space Marico Limited (Marico) spent 14.1 per cent more towards advertisement and sales promotion (ASP, marketing) in the quarter ended December 31, 2014 (Q3-2015, current quarter) at Rs 153.02 crore (10.5 per cent of net Total Income from Operations or TIO) as compared to the Rs 134.08 core (11.2 per cent of TIO) corresponding year ago quarter (Q3-2014), but 8.6 per cent lower than the Rs 167.47 crore (11.7 per cent of TIO) in the immediate trailing quarter (Q2-2015).
Notes: 100,00,000=100 Lakhs = 1 crore = 10 million
During the 12 quarter period starting Q4-2014 until the current quarter, the highest amount spent by the company towards ASP was in Q1-2015 at Rs 192.18 crore (11.8 per cent of TIO). The company’s highest ASP spend in terms of percentage of TIO was in Q3-2013 at 14.1 per cent (Rs 152.82 crore). While in absolute rupees, ASP shows a linearly increasing trend during the 12 quarters under consideration, in terms of percentage TIO, the trend declines linearly during the same period. Please refer to Fig A below.
Marico’s TIO in Q3-2015 at Rs 1452.23 crore was 21 per cent higher than the Rs 1200.69 crore in the year ago quarter and was 1.5 per cent more than the Rs 1431.17 crore in Q2-2015. The highest TIO reported by the company during the 12 quarters under consideration was in Q1-2015 at Rs 1623.13 crore. TIO shows an increasing linear trend during this period. Please refer to Fig B below.
PAT in Q3-2015 at Rs 159.88 crore (11 percent of TIO) was 18.1 per cent more than the Rs 135.37 crore in Q3-2014 and 35.2 percent more than the Rs 118.26 crore (8.3 percent of TIO) in the previous quarter. During the 12 quarters under consideration, PAT shows an increasing linear trend both in terms of absolute rupees and in terms of percentage of TIO.
Brands
Wipro to acquire Alpha Net client contracts in $70.8 million deal
Move aims to boost AI-led services and expand global client portfolio
MUMBAI: Wipro Limited has signed a definitive agreement to acquire select customer contracts from Alpha Net Consulting LLC and its subsidiaries, in a deal valued at up to $70.8 million.
The transaction is expected to be completed by June 30, 2026. The acquisition, structured as a business transfer rather than an equity purchase, will give Wipro access to key client contracts, associated workforce and strategic relationships from the Alpha Net Group. The company said the move will strengthen its AI-powered and consulting-led application services capabilities, opening up new growth opportunities.
The consideration will be paid in cash and includes a deferred earnout component linked to performance milestones. No regulatory approvals are required for the transaction, and it does not fall under related party transactions.
The Alpha Net Group, founded in 2001 and headquartered in Santa Clara, operates across the US, Singapore, India, the UK and the Netherlands, offering enterprise software development, data engineering and managed services. The contracts being acquired generated revenues of $27.9 million in 2023, $34.4 million in 2024 and $37.3 million in 2025.
With this acquisition, Wipro is sharpening its focus on high-value client engagements and AI-led services, signalling a continued push to scale capabilities in a competitive global IT landscape.
