Ad Campaigns
Put down your phone & enjoy the moment, Vivo asks in new campaign
Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait. And the official partner for EURO 2020 – Vivo has a message for its fans. The smartphone maker wants them to put down their phones and enjoy the moment. This is rather unusual coming from a smartphone brand, but the sentiment behind it deserves applause.
Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. The brand is channelling its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone. In its ‘To beautiful Moments’ campaign launched on Wednesday, Vivo encourages people to be in the moment, whether it relates to connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game of football, even if it means putting the phone down.
“We strive not only to help people capture and share life’s magical moments but to make every moment in life more magical,” said Vivo senior vice president and chief senior vice president and CMO Spark Ni.
The advertising campaign went live with the message “Give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia, and China, as well as globally on Facebook, Instagram and YouTube.
Vivo is the presenting partner for the opening and closing ceremonies, which will take place on 11 June and 11 July, respectively with limited attendance. Vivo and UEFA have created the #vivoSuperTime campaign, which will allow fans to applaud and cheer their favourite teams on social media. The company looks at this as an opportunity to connect with its growing user base of over 400 million users globally and to reach new fans.
You can watch the new ad here
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
