Brands
Puma partners with Indian popstar Harrdy Sandhu to strengthen youth culture
Mumbai: Puma India has partnered with popular Indian singer Harrdy Sandhu. The new association comes as part of Puma’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.
With this, Harrdy joins Puma’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara, and Dutee Chand.
Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement the brand’s market leadership position in India. He will endorse the brand’s footwear, apparel, and accessories, including select collections.
Speaking of the association, Harrdy Sandhu said, “I am extremely excited about my association with Puma, a brand known for being at the forefront of all things sports and lifestyle. Puma is the No. 1 sports brand in the country and drives the sports and lifestyle choices of millions of people, which keeps me updated on the latest lifestyle trends. This is an extremely valuable association for me, and I am looking forward to everything Puma and I have planned this year.”
Commenting on the association, Puma India & Southeast Asia managing director Abhishek Ganguly said, “We are happy to have Harrdy Sandhu in the Puma family. Harrdy has been a good friend of Puma, and we have now combined this friendship into a partnership. As a brand, Puma has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture, such as art, music, and cinema, along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture, and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
