Brands
PUMA appoints Mark Langer as CFO from May 1, 2026
Former HUGO BOSS CEO takes charge as Markus Neubrand exits
HERZOGENAURACH: PUMA has named Mark Langer as its new chief financial officer, effective May 1, 2026, as the company looks to sharpen its financial strategy during a transition phase.
Langer will also join the management board, taking charge of finance, tax, legal, investor relations and internal audit. He succeeds Markus Neubrand, who will step down as CFO on April 30, 2026, and exit the company on September 30, 2026, following a mutual agreement.
Bringing more than 25 years of international experience, Langer most recently served as CFO and member of the managing board at Douglas AG, where he led transformation initiatives aimed at driving profitable growth. Before that, he spent over 17 years at HUGO BOSS, including stints as CEO from 2016 to 2020 and CFO from 2010 to 2017, delivering sustained revenue and earnings growth. His earlier career includes roles at McKinsey & Company and Procter & Gamble.
Welcoming the appointment, PUMA chief executive officer Arthur Hoeld said, “I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership as well as advisory experience across renowned consumer brands. His track record of delivering results and navigating through complex business environments will be key in achieving our goal to return to profitable growth.”
Hoeld also acknowledged the outgoing CFO, adding, “At the same time, I want to express our gratitude for Markus’s leadership and dedication during a pivotal period for the company. His commitment to the brand and to the PUMA team has helped position us for long-term success.”
Echoing the sentiment, PUMA supervisory board chair Héloïse Temple-Boyer said, “I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help PUMA deliver its financial ambitions and further reinforce investor confidence.”
From May 2026, PUMA’s management board will comprise Arthur Hoeld as CEO, Mark Langer as CFO, Maria Valdes as chief brand officer, Matthias Baeumer as chief commercial officer and Andreas Hubert as chief operating officer.
With a seasoned finance leader stepping in and a transition already underway, PUMA appears to be tightening its financial playbook as it eyes a return to steady, profitable growth.
