Ad Campaigns
Protinex launches ‘Protinex Hai Toh Mumkin Hai’ campaign
Mumbai: Protinex, the flagship brand of Danone India has unveiled its latest ad campaign, ‘Protinex Hai Toh Mumkin Hai’ which emphasizes the transformative power of Protinex in helping individuals achieve their aspirations and lead healthier lives. This campaign reinforces the brand’s mission to raise awareness about adequate protein consumption and encourage healthier choices for overall well-being.
The new ad campaign highlights the role Protinex plays in supporting people from various backgrounds on their path to success and health. It features scenarios where individuals excel both academically and personally, such as a couple managing professional and home responsibilities. The campaign emphasizes the brand’s commitment to enhancing individual strength and meaningful relationships.
It also notes that Protinex contains 34 per cent protein, Biotin, and other essential nutrients that support physical and mental health, and improve strength after eight weeks of consistent use, alongside a healthy diet and lifestyle.
Speaking about the TVC campaign, Danone India marketing director Sriram Padmanabhan said, “We are thrilled to launch this new TVC for Protinex, which beautifully captures the essence of our brand and its impact on everyday lives. Protinex has been a cornerstone of nutritional support in Indian households for over six decades, and with this campaign, we hope to inspire more people to achieve their goals and embrace a healthy lifestyle.”
Aligned with Danone’s mission to promote health through food, Protinex is dedicated to providing optimal nourishment, making it a preferred choice for comprehensive nutrition and strength. It supports the health and well-being of individuals across India when combined with a balanced diet and healthy lifestyle.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
