Ad Campaigns
Bipasha, Sania and Ravi Kishan front Protinex’s new campaign
MUMBAI: In a fresh digital blitz, Danone India’s nutrition heavyweight Protinex has enlisted a trio of household names — Bipasha Basu, Sania Mirza, and Ravi Kishan, to spotlight one of India’s quietest health crises: the daily protein gap.
With over 70 per cent of Indian adults failing to meet their protein needs and 90 per cent unaware of it, Protinex’s latest campaign cuts through the noise with slice-of-life moments that hit close to home. From Bipasha balancing shoots and wellness, to Sania navigating motherhood with self-care, and Ravi Kishan sounding the alarm on counterfeit nutrition, each narrative champions authentic, informed choices in a world buzzing with quick fixes.
Wrapped in relatable storytelling and by the brand’s 65-year-old legacy, the campaign nudges Indians to stop sleepwalking through their diets and start reading the fine print, especially when it comes to protein.
More than just a star-powered health plug, the campaign aligns with Danone’s global mission to democratise health through food. With a sharp focus on authenticity, accessibility, and awareness, Protinex is doubling down on its promise to make protein-packed living an everyday, no-fuss habit across Indian households.
Because when it comes to health, shortcuts don’t cut it and protein isn’t optional, it’s essential.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
