Brands
Priya Ghatkar rises to director ad sales at JioStar
MUMBAI: JioStar has elevated Priya Ghatkar to director ad sales, signalling a strong vote of confidence in one of its most consistent revenue drivers. In her new role, Ghatkar will spearhead advertising growth, nurture key client relationships and lead strategic sales initiatives across priority markets.
The promotion caps a swift rise at JioStar. She previously served as Manager Ad Sales, where she was instrumental in scaling performance and handling marquee accounts with a steady hand and a sharp commercial instinct.
Ghatkar brings with her nearly two decades of experience across India’s media and entertainment landscape. Before joining JioStar, she was manager sales at Disney Star, overseeing key advertiser relationships during a period of intense market churn.
Her longest and most formative stint came at Zee Entertainment Enterprises, where she spent over eight years in progressively senior roles. As Territory head sales for Zee Tamil and later senior manager ad sales for Zee Telugu, she combined team leadership with a knack for unlocking new revenue streams through impact properties, brand solutions and innovative formats.
Earlier in her career, she held sales roles at TV Today Network, building strong advertiser relationships in the western market, and began her professional journey in scheduling, giving her a well rounded view of the broadcast business from the inside out.
Armed with a masters in marketing management from Welingkar Institute of Management, completed between 2009 and 2012, Ghatkar is known for blending structure with sales flair. At JioStar, she now steps into a larger canvas, with the mandate to turn partnerships into performance and ambition into numbers.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
