MAM
&Prive HD campaigns for ‘Jackie’, ‘Pele’ etc premieres, presents first twin-screen trailer
MUMBAI: &Privé HD, the new premium English movie destination from the Zee stable, is leaving no stone unturned with a 360-degree marketing campaign promoting the Indian television premieres of movies like Moonlight, Pele, Jackie and Lion amongst others, across various digital and on-ground platforms.
&Privé HD is all set to take you back in history to relive First Lady, Jaqueline Kennedy’s journey in the days following her husband’s assassination.
The Oscar-nominated movie ‘Jackie’ directed by Pablo Larraín, premieres on 1 October.
Following the assassination of President John F. Kennedy, the First Lady fights through grief and trauma to regain her faith, console her children and define her husband’s historic legacy. Jackie quickly realises that the days immediately after the assassination will determine how history will define her husband’s legacy and how she herself will be remembered.
Click here to experience the other side now.
With a strong emphasis on digital marketing innovation, &Privé launched a unique technology on its social platforms – world’s first twin screen trailer. The channel, which is specially designed for those who look beyond the usual and delve into the introspective minds of the protagonists, this technology gave viewers a sneak peek into what to expect from &Privé ahead of its launch.
This distinctive technology enabled viewers to experience the other side of cinema with the help of a second device in a fun and engaging manner. While one screen showed the obvious, the other screen presented a second perspective, perfectly encapsulating and displaying the channel philosophy. All viewers need is two devices running simultaneously.
On one device, log on to feeltheotherside.com and on the other, ftos.co. Enter the code on Device 1 and hit validate. Hit play on device 2 and experience the magic of two sides.
This technology aims to redefine the movie trailer watching experience for the viewers, allowing them to connect with the film at a deeper level.
Along with technological innovations, &Privé also presented striking installations on-ground for the audiences. For the premiere of Moonlight, the channel created a larger-than-life installation of a gun on a rainbow coloured platform. In line with the theme of the movie, the gun signified the protagonist Chiron’s upbringing in a rough neighbourhood of Miami and his journey of becoming a gangster whereas the rainbow colours of the platform, which symbolizes the LGBT community, perfectly summed up his struggle with his sexuality.
For the premiere of Pelé, &Privé HD paid an ode to the legendary footballer with a magnificent installation of a life-size goal post with the numbers 1281 made out of multiple footballs depicting the total number goals Pelé scored.
&Privé HD is surely engaging viewers across platforms.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
