MAM
PR Professionals secures integrated communications mandate for Bihar Global Investors Summit, 2023
Mumbai: PR Professionals, the flagship of PRP Group has been awarded the prestigious integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. The summit, being seen as a landmark step towards Bihar’s economic development, will take place from 13 to 14 December 2023, in Patna.
Bihar Business Connect 2023, Bihar Global Investors Summit is set to bring together business leaders, policymakers, investors, and thought leaders from around the world to explore investment opportunities, foster collaborations, and discuss strategies to promote sustainable economic growth in Bihar. PR Professionals will play a pivotal role in managing the comprehensive communications strategy for this high-profile event at the national and international level. Their mandate encompasses public relations, digital media management, website development, and various other aspects of integrated communication to ensure that the summit reaches a global audience effectively.
“We are honored to be entrusted with the integrated communications mandate for Bihar Business Connect 2023, Bihar Global Investors Summit. This is an exciting opportunity to contribute to Bihar’s economic growth by showcasing its potential to the world. We are excited to leverage our experience to promote the summit’s objectives, attract investors, and create a lasting impact on Bihar’s economic landscape ” said PR Professionals founder and managing director Sarvesh Tiwari.
PR Professionals has a proven track record of delivering exceptional communication strategies and campaigns for various government and corporate clients. The company boasts remarkable expertise in the communications management of large-scale global events, with a distinguished track record that includes the prestigious COP 14, where a staggering 190 countries actively participated, demonstrating their adeptness in handling complex and globally significant conferences. Furthermore, their credentials encompass the highly acclaimed International Jazz Festival, among other notable events. Their expertise in public relations, digital media management, and web development will undoubtedly be instrumental in enhancing the visibility and success of Bihar Business Connect 2023.
Recently, PRP was recognized as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
